Ok, we're now at this point where companies & brands have heard about SEO. Great. Want it but still confused? Here are barriers I regularly see come up with clients or prospects:
"We're on Google already I think."
“We already show up high on Google.”
“Our business comes from referrals.”
“People don’t actually use the internet for finding a _____.”
Ok, so we know as service providers that selling in SEO can be difficult at first and it's all in how you tell the story and digest the complexity of it, so your client can see it's true value. We wanted to share some examples and make that point that, brands can no longer ignore or put off the idea of SEO - whether its simple technical fixes to your website, or a complete overhaul, the timing and investment can be spread out over time, or attacked more aggressively. What's important is that it's being addressed in general. If you have a healthy and highly trafficked website, that's great but without an SEO strategy in place, the competition will always win and you'll miss out on the low hanging fruit!
Organic website visitors usually show high levels of intent. This is something you can't ignore. People who click on links in search results tend to result in well-qualified Leads. The reason is that someone searching for something like, “Dentist in San Antonio,” is actively looking for a new dental practice in the San Antonio area. The search engine algorithms are intuitive enough to know the mindset of such people when they’re searching so the search results they’re given very accurately portray a list of dental practices in the San Antonio area.
To illustrate this point, here’s a look at the first non-map results that displays when searching for “Dentist in San Antonio."
Also, don't forget that people tend to click on organic results before paid ads. This depends on the person, but research shows that around 70% of all SERP clicks are on organic results. This is why a non-paid + paid strategy works best in most cases. These people are showing intent (e.g. Dentist + geographical location). This, plus organic website traffic is well, free. Pay-per-click tactics do drive qualified traffic to your site, but without an ongoing investment, SEO is your website's best shot at local or national visibility. Many people associate getting found with advertising on search engines. While Pay-Per-Click campaigns can certainly drive results, it requires an upfront investment. SEO drives traffic to your site with no monetary cost.
SEO is made up of many elements, and knowing what they are and how they work is key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible visible, and that means more traffic and more opportunities to convert prospects into customers. It’s also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your particular field. From on-page, off-page, content, keywords, metatags, working in conjunction with paid media...we know SEO is complex for sure. That's why hiring an expert makes the most sense.
If you're thinking it may be time to pay more attention to your company's online visibility, we recommend doing a simple audit of your site. We offer free and quick SEO audits off our homepage @ www.luxmediasolutions.com. Please feel free to reach out with any questions.
The Lux Media Team
Think with Google, 2021
Sesame Comms, 2021